Should I Advertise?

by Eric Hegwer on 16 April, 2009

I’ve done pretty well getting clients.  All my clients either come from referrals, or because they found me using Google.  I’m not boasting when I say that I’ve done OK with SEO and internet marketing – regular readers know that I dowell enough to have just purchased a house in this tight economy from only shooting weddings.

I mean look, you probably aren’t getting married, and have absolutely no need for a wedding photographer, and somehow you found my site, right?

Several times a week I get calls from wedding magazine and website advertising execs who want me to throw down hundreds of dollars a month (thousands $$$ a year) for the unique opportunity of getting my name and images in front of brides.  I’m pretty sure I know 100x more about Search Engine Optomization, Web 2.0, and how to use Google to my advantage, than these monkeys on the phone.  Who uses a phone anymore?  Chat, Twitter, and IM is where it is at!

Besides, when was the last time you picked up a wedding magazine?  In fact, when was the last time you picked up a regular magazine (sitting in your Shrink’s waiting room doesn’t count)?   Print is dying a slow death, and every time I post, I feel like I’m putting a nail in the coffin.  

Darwinisim is what is all about.  Adapt or die.  Only the strong survive.

But one of the reasons I’m a wedding photographer is because I love to travel.  Last year I was in California, Ohio, Louisiana, Italy, and the Bahamas for weddings.  This year, because of the tough economy, I am not going anywhere.  I might have a gig in Corpus, but the majority of my weddings this year are right here in Austin.

So when the moderator of the Best Destination Wedding Forum contacted me and offered me ad space, I took pause.  Should I take the offer?  Break my advertising free streak on the chance that I might get some cool beach weddings?

I’d love to hear your comments and ideas to help me reach this unique market.

{ 5 comments… read them below or add one }

Chris April 16, 2009 at 4:24 pm

I say NO! Don’t do it. I’m a bride in Seattle, and found your website. Keep at it, doing whatever you are doing. Your reach is incredible if I found you and you live in Austin.

Clytie April 16, 2009 at 4:40 pm

Don’t do it! I would never hire someone I saw an ad for in a magazine. The cost for advertizing is passed along to the client. I would assume if you had enough money to be advertizing in that magazine, you would charge out the ear.

Austin Wedding Blog April 16, 2009 at 10:12 pm

Interesting topic Eric. Personally, I don’t think it would be all that bad to advertise your talents to people beyond your local area. The advertising would surely open up more opportunities for more beach destination weddings, and who doesn’t love beach weddings? Your definitely considered one of the preferred wedding photographers in Austin and when people from other locations find your website and see your work, it sells itself. Either way, don’t forget the sunscreen :)


Suat April 17, 2009 at 1:54 pm

My name’s Suat and i am a professional Photojournalist.
I like your site and photography.
That is great.
Thank you.
And contack me, email or web page.
See you.

Christine April 21, 2009 at 4:10 pm

Even with all of my tech savvy skills, when I first got engaged a few years ago I immediately went to the book store and bought 3 wedding magazines. They were very helpful in finding vendors and making my way through the see of Google searches. There is just something about holding a wedding magazine and flipping through those pages that the web just can’t replace.

I still impulse buy magazines (regular ones) at the checkout at the grocery store.

To answer your question — maybe. Depends on the price, the volume of traffic they get, the placement of the ad, and a lot more.

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