I’ve done pretty well getting clients. All my clients either come from referrals, or because they found me using Google. I’m not boasting when I say that I’ve done OK with SEO and internet marketing – regular readers know that I dowell enough to have just purchased a house in this tight economy from only shooting weddings.
I mean look, you probably aren’t getting married, and have absolutely no need for a wedding photographer, and somehow you found my site, right?
Several times a week I get calls from wedding magazine and website advertising execs who want me to throw down hundreds of dollars a month (thousands $$$ a year) for the unique opportunity of getting my name and images in front of brides. I’m pretty sure I know 100x more about Search Engine Optomization, Web 2.0, and how to use Google to my advantage, than these monkeys on the phone. Who uses a phone anymore? Chat, Twitter, and IM is where it is at!
Besides, when was the last time you picked up a wedding magazine? In fact, when was the last time you picked up a regular magazine (sitting in your Shrink’s waiting room doesn’t count)? Print is dying a slow death, and every time I post, I feel like I’m putting a nail in the coffin.
Darwinisim is what is all about. Adapt or die. Only the strong survive.
But one of the reasons I’m a wedding photographer is because I love to travel. Last year I was in California, Ohio, Louisiana, Italy, and the Bahamas for weddings. This year, because of the tough economy, I am not going anywhere. I might have a gig in Corpus, but the majority of my weddings this year are right here in Austin.
So when the moderator of the Best Destination Wedding Forum contacted me and offered me ad space, I took pause. Should I take the offer? Break my advertising free streak on the chance that I might get some cool beach weddings?
I’d love to hear your comments and ideas to help me reach this unique market.